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I saw a collection of these adverts in entrances to a shopping mall in Croyden, some of you may know it, is it me or is this the egos of marketing gurus on viagra and nothing to do with quotidian?

The impact from consumer targeted marketing, or buyer brain-washing, is surely another important facet in the puzzle.  By the nature of marketing it wants to be effective, and therefore is less hidden, but the actual laundering can be pernicious.